35.19 N · 111.65 W · Flagstaff, Arizona · 7,000 ft
NickDangerJones
I launch things, then teach them to run without me.
This is the hub. It belongs to Nick Jones, aka Nick Danger Jones: Founder & Operating Partner of Eat Sleep Launch Repeat, home in Flagstaff, Arizona, usually on a bike, sometimes in the coat. Every card below is a real door, and the last spot in the lineup is open on purpose. If you are hauling a strange idea, there is room in the pack.
01 · The lineup
Everything I ride with
Everything I have launched or help keep rolling, in order. House rule for every single one: it has to run without me. Pick a card and follow the link.
- RIDER 1 / 6
Eat Sleep Launch Repeat
Founder and Operating Partner
The operating partnership. We grow small businesses and startups by developing their digital, physical, and human infrastructure.
eatsleeplaunchrepeat.com - RIDER 2 / 6
Freaky Foot Tours
Co-founder · 2015
Haunted history walking tours in Flagstaff, Prescott, and Tucson. Co-founded with my mother, the historian Susan Johnson.
freakyfoottours.com - RIDER 3 / 6
Weird & Wild West
Founder
Desert apparel from Flagstaff. Wearable panels for the weirder end of the west.
weirdandwildwest.com - RIDER 4 / 6
Con Smania
Co-founder
A retreat center on Costa Rica's Nicoya Peninsula. The spot where the mural goes quiet.
consmaniacr.com - RIDER 5 / 6
Startup Consciousness
Retreats · Costa Rica
Retreats for founders in Costa Rica. Business and consciousness at the same table, on purpose.
startupconsciousness.com - RIDER 6 / 6
Flagstaff Route 66
Publisher
A field guide to Route 66 through Flagstaff. The Mother Road deserves good directions.
flagstaffroute66.com - RIDER 7 +
Open spot. Whatever rolls up next gets this place in the lineup, no redesign required.
Six riding · one spot open · nobody holding the handlebars for them
02 · Car-Free First Fridays
The street is ours, one Friday a month
On every First Friday from May through October 2026, the block of Aspen Street alongside Heritage Square in downtown Flagstaff closed to cars and opened to people: street performers, pop-up art, live music, and room to stand in the road and talk to a neighbor. I show up on a bike, in the coat.
- The blockAspen Street along Heritage Square. The one-night pilot on May 2, 2025 closed Aspen between Leroux and San Francisco; the 2026 season made it every First Friday, all six dates confirmed.
- Who is behind itChampioned and personally underwritten by my friend Dapper Dre, Flagstaff performer, bike-safety advocate and founder of the FLG Bike Party, alongside Creative Flagstaff's First Friday ArtWalk. The launch nights were presented by ARTx. It is a community effort, not a City of Flagstaff program.
- Roll in on two wheelsThe Center 2 Center community ride, new for 2026: gather at 4 PM at the Coconino Center for the Arts, roll downtown together at party pace, land at Heritage Square for the 5 PM start. Free, all ages, ride at your own risk. Helmets, lights, layers, a friend.
- 2027 is not promisedWhether the street opens again is up to the City of Flagstaff and downtown's business owners. If you want it back, tell the City Council, tell the shops you visited because the street was open, and show up. A full street is the whole argument.
03 · The route
The route, in four stops
The short version. The long version has better stories and its own page.
- 01
The Senate
Early on: research for the Arizona State Senate. I learned how the machine actually moves, and how slowly, which turned out to be useful forever.
- 02
The five page email
I wanted Uber in Northern Arizona, so I wrote five pages to support@uber.com. It found the right desk, and I ended up launching the Northern and Western Arizona markets.
- 03
The launch years
About eighteen months on Lime's US launch team, then climate tech market expansion at Sealed. Different rigs, same job: get the thing rolling, hand over the keys.
- 04
Home, 7,000 feet up
Back to Flagstaff to found Eat Sleep Launch Repeat and start building the lineup above. The rule ever since: every company has to run without me.
04 · Roll with me
Room in the pack
The point of the whole site, in one place. If any of these sound like you, wave me over:
- A small business or startup that wants an operating partner riding next to you, hands on the actual machinery. That is Eat Sleep Launch Repeat's whole job.
- A new venture that needs launch muscle through the first rough miles.
- A weird idea you cannot put down. Weird ideas ride up front here.
- A community project in Flagstaff, or anywhere the high desert touches.
One honest note beats a perfect deck. A person reads it.
05 · The clippings
For the record
For press, podcast hosts, and anyone doing their homework.
Clippings
- Podcast · Wantrepreneur to Entrepreneur, Ep. 839"Business + Consciousness... And Everything In Between"A long conversation, good if you want the voice behind the coat.
- Spotlight · MylanceMember Spotlight: Nick JonesA short profile.
- Press · Arizona Daily SunNamed to the 20 Under 40
- Press · Local coverageFreaky Foot Tours turns up in the local papers now and then
Short stack of facts
- Volunteers with the Black Rock Rangers at Burning Man. Rangers help people, they do not police them.
- Board of directors, Care About Climate youth nonprofit, 2014 to 2020, including chair.
- Openly ADHD and dyslexic.
- B.A. History with a Hydrology minor, University of Arizona, with Honors. Study abroad: Universidad Nacional, Costa Rica (Spanish).
06 · Say hello
The inbox is human
Write like a person and it lands with a person, usually somewhere around 7,000 feet.